A few weeks ago; NAMoffers featured a post that focused on the promotional types available to online marketers – Display, Email, Incent, Mobile Social, Search, etc.
This week, NAMoffers will look into the types of offers available to online marketers – CPA, CPD, CPI, CPL, CPS, PPC, etc. As well, provide specific examples of conversion points.
Below, I have showcased the majority of offer types available to online marketers,
CPA – Cost Per Acquisition
In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction.
Using the term “Cost Per Acquisition” instead of “Cost Per Action” is not incorrect; however, its important to note most “Cost Per Action” campaigns are in fact CPL campaigns these days.
A lead is an action. A sale is an acquisition.
CPA – Converts Upon Credit Card Submission. **
CPA – Converts Upon Credit Card Submission – Free Trial. *
CPD – Cost Per Download
In CPD campaigns, advertisers pay for individual downloads. For example, a consumer downloads something related to entertainment (gaming, toolbar, etc.) on their computer.
Popular toolbars include – maps, recipe, and weather.
CPD – Converts Upon Game Download. **
CPD – Converts Upon Toolbar Download. **
CPI – Cost Per Install
In CPI campaigns, advertisers pay for individual installs. For example, a consumer installs a new mobile application on their Smartphone – Dating, Gaming, Mobile Content, and Travel.
CPI – Converts Upon App Install – iPhone. **
CPI – Converts Upon App Install – Android. **
CPI – Converts Upon App Install – iPad. **
CPI – Converts Upon App Install – Tablet. **
CPL – Cost Per Lead
In CPL campaigns, advertisers pay for an interested lead – the contact information of a person potentially interested in an advertiser’s product or service.
CPL – Converts Upon 1st Page Submission. **
CPL – Converts Upon 2nd Page Submission. **
CPL – Converts Upon 3rd Page Submission. **
CPL – Converts Upon Completion of Survey. **
CPL – Converts Upon Email Submission SOI. **
CPL – Converts Upon Email Submission DOI. *
CPL – Converts Upon Mobile PIN Submission. *
CPL – Converts Upon ZIP Submission. **
CPS – Cost Per Sale
In CPS campaigns, the advertiser pays for a completed sale involving a credit card transaction.
Basically, the same thing as a CPA but in this instance the affiliate collects a percentage of the sale, rather then a flat rate. For example, an affiliates collects 5% on all purchases for 60 days.
CPS – Converts Upon Credit Card Submission. *
PPC – Pay Per Call
In PPC campaigns, the advertiser pays for any calls that meet the required call duration.
Affiliates are given unique 1-800 numbers to track calls. Calls are recorded.
Pay Per Call – Converts Upon 60 Second Call Duration. *
Pay Per Call – Converts Upon 90 Second Call Duration. *
** = NAMoffers primary offer type
* = NAMoffers secondary offer type
Many affiliates have preferred to traditionally start with simple download or lead based campaigns.
These days, mobile app installs are becoming very popular as well.
This is primarily due to the ease of conversion. The consumer simply needs to download/install something and/or potentially be interesting in a product/service.
Key point, no purchases required.
CPA campaigns require another level of targeting.
As an affiliate you have to begin studying consumer behavior.
First, find a product you want to promote. For example, Credit Reports, Work from Home and Diet offers have been popular the past couple years.
Once you have found a product, begin to research which demographics – age, gender, household income, etc – would be relevant matches for Credit Reports.
I would suggest even considering psychographics. As a marketer, you NEED to communicate specifically to each of your target markets. Get creative!
This means, unique creative’s, keywords, landing pages for each target market.
New to CPA offers?
If you are new to CPA offers, ask the advertiser/network for advice. Asking question is always a great starting point, which I am sure will turn into new unique individual ideas!
Once you have found the offer type you want to promote, done your due diligence researching the demographics you want to reach, its now time to layout your traffic strategy….
Stayed tuned for a post in the near future regarding traffic strategies!
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